
nike women: alate sports bra launch
We launched Nike’s latest sports bra innovation, Alate, with the concept “Free to Be.” I worked closely with the art director to concept, produce and write copy that’s featured throughout Nike’s global digital channels, including Nike App, Email, and dotcom, as well as retail. Pro soccer player Jamia Fields was part of our shoot, and I had the opportunity to interview her during production.






CD: Carolin Harris | ACD, Art: Nicole Dunham | Sr. Copywriter: Maddie Ecker | Copywriter: Katy Devine | Designer: Dom King