Nike x jd sport: AIR TO THE MAX
For Air Max Day, we partnered with Nike and JD Sports to develop a one-of-a-kind Air experience, dropping Air Max out of “thin air” and literally out of the sky.
TWO EPIC DROPS
In the month leading up to Air Max Day, we created a giveaway through the JD Sports app for a drone delivery experience. After thousands of applications, JD loyalty members from NYC and LA were selected to receive their Air Max from 400ft out of the sky.
On Air Max Day, we created an in-store giveaway called Air/Drop at the JD Sports’ flagship location in Times Square. Every hour, a store customer was surprised to find an AirDrop on their iPhone, awarding them a free pair of Air Max complete with a box full of prizes.
ECD: Luciana Cani | CD: Carolin Harris | Content Director: Jan Barcikowski | ACD, Copy: Maddie Ecker | Copywriter: Enoch LuiPress: AdWeek